Sales Technology- Are you ready?


It’s all about the apps!

This is the message that White Springs’ CEO, Gary White recently brought to industry leaders at the MHI Global Sales Leadership Forum.

“CRM systems are, in essence, database systems which, in worst case scenarios, can make salespeople nothing more than data entry jockeys. That’s not how salespeople see themselves or their chosen profession. CRM adoption is still poor. Don’t get me wrong, CRM has got a place, without doubt. But I’d argue it rarely adds any significant value to the sales professional.”

Sales enablement technologies, otherwise referred to by Gary as apps, are what he believes are helping sales people to be more successful. “If apps help bring success, the adoption of these technologies by sales people becomes self fulfilling, unlike CRM, which continues to have these miserable adoption figures. What I’m concluding is, it’s all about the apps.”

He went on to explain that apps are becoming the interface to CRM systems. They are embedded in and pull relevant data from the CRM.

Is your sales content ready for this new world?

The use of mobile devices to access the internet has grown exponentially. Your clients are researching your business on a mobile device. Your website and downloadable content needs to be easily readable on a mobile device. “All your customer facing technology has to be capable of running on mobile devices” added Gary.

The design of apps is a fundamental part of their adoption. The interface has to be easy to use, mobile friendly and the content has to be helpful to the sales person. “It’s all about serving up the right information and the right guidance at the right time and not flooding the seller with anything out of context.”

Gary’s full keynote can be viewed here:

The Brooks Group – Sales Leadership Summit – White Springs CEO, Gary White to Present

Sales Leadership SummitWhite Springs partner, The Brooks Group, will be holding their Sales Leadership Summit in San Francisco on October 23rd and 24th. The event will see various leaders from the Sales Enablement and Sales Training industry present and provide direct feedback to delegates on challenges they face today in their sales campaigns.

Among the line up of guest speakers, is White Springs own CEO, Gary White. Gary will use his experiences of tech enabling and delivering sales training solutions, often embedded in tools such as CRM, to provide an insight into how technology can make a real difference in today’s sales environments.The Brooks Group logo



Let’s talk Sales Enablement Technology at the National Sales Conference 2014

The Ricoh Arena, Coventry, plays host to The National Sales Conference 2014 on Thursday, 16th October 2014 and White Springs will be attending (meet us on stand 50).Accelerate Sales with Sales Enablement from White Springs

Established for over 20 years and delivered in partnership with the Institute of Sales & Marketing Management (ISMM), the event has been specifically developed to provide businesses with a focused and educational event, targeted to progressing sales departments.

White Springs will be on hand to discuss how technology can help accelerate sales and Sales Enablement initiatives through the use of appropriate technology to assist every sales professional.

You can find White Springs at stand 50 in the exhibition hall – visit our stand for a chance to win an iPad Mini*


* terms and conditions apply

Vying for Vistage with sales software innovation

White Springs Heading for Vistage Awards Venue

White Springs are competing in the innovation category of the 2014 Vistage UK & Ireland Leadership Awards which honour leaders for their accomplishments in the business world. Hosted by Dara O’Briain, winners will be announced on Friday 7th February 2014 at Grosvenor House in London.

Having recently won the BEOTY Awards, White Springs hope to maintain their winning streak

Ellen’s own ‘ good, bad and ugly’

As the dust settles on the White Springs booth at Oracle OpenWorld, Senior Customer Success Manager, Ellen Mason reflects on the good, bad and the ugly.

“The good? Well, our demonstrations of integrated solutions were positively received by Oracle sales reps, Oracle execs and a wide variety of additional IT and sales executives. [Read more…]

White Springs really-going-real at Miller Heiman Summit

A team from White Springs will be attending the Miller Heiman Sales Performance Summit at the Hilton Doubletree Hotel in Milton Keynes on 9th October.

White Springs attendees include Paul Foster, heading up Sever Technologies Software Development, Kay Lane, working on marketing projects and Toby Widdowson, looking after User Experience Development. [Read more…]

Are you ready for the tidal wave?

“The use of technology within sales organisations has dramatically increased in the past few years. Are you prepared for the tidal wave about to hit?” asked Gary White, CEO of White Springs, whilst speaking to delegates at the recent Miller Heiman Sales Performance Summit in Lake Tahoe.

Gary highlighted the challenge facing many business leaders who are looking to equip their sales forces with appropriate, cost-effective technology that delivers both competitive edge and market advantage. [Read more…]