One of the worst feelings you can have as a sales manager is your sales team losing a deal to a competitor. So when you have a team that’s strong, works well together and has a good mix of complementary skills and one that wins deals – you want to keep them together.
To make sure you attract and retain the best sales people your company needs to make sure it embraces a digital culture. In a study conducted in conjunction with Google Europe, employees that work for digitally mature companies had a 50% higher level of well-being. This was because digitally mature companies were typically more flexible and less hierarchical making the working environment more creative and autonomous for employees. Employees also see technology as making their life easier, removing some of the daily tasks and improving their productivity.
Working for a digitally transformed company both attracts and retains employees and this is true across age groups and business sectors. Not only do employees want to work for digitally advanced companies, they’re dissatisfied working for companies that don’t make technology a priority.
Employees believe that digital technology will fundamentally transform your business
Of employees who were surveyed, 91% of them felt that digital technology could fundamentally transform how their business worked. This was not just the opinion of millennials, over 80% of employees over the age of 44 thought that technology could positively impact their business. When you got to people 60 years and older – this dropped to 72% – hardly a huge difference in people’s belief in technology.
Not embracing technology can actually have a negative impact on employee satisfaction as 43% of people were actually not just indifferent but actually dissatisfied with their employers attitude to technology. Embracing technology is seen by employees as a company wanting to make the lives of their employees easier. It represents a business that is staying relevant and a great place for personal advancement on the part of it’s employees.
Agility is crucial in a 21st Century work environment
For sales managers, employee attraction is just as important as retention. Employees who are digitally capable are typically more adaptable and subsequently better suited to a modern working environment.
This ability to adapt to change is a key characteristic of desirable new hires. Especially for start ups, the work environment can change quickly and marketing messages, pricing strategy and focus can change almost daily. You need employees that cannot only adapt to change but can create it. In a HBR article ‘Adaptability: The New Competitive Advantage’ the author said: “Instead of being really good at doing some particular thing, employees must be really good at learning how to do new things.”
Embracing digital technology and hiring employees who relish a more technological environment means that you’re attracting employees with the skills to rapidly adapt to their working environment. You’re also creating a higher level of employee engagement, reducing employee dissatisfaction and making your company a more desirable place to work overall.