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 Sales Methodology Solutions for CRM Software
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The demand for sales methodologies
An increased focus on sales effectiveness in a tougher economic climate has created increased attention on sales methodologies and performance monitoring. There is a growing recognition that sales support applications need to encompass sales processes as well as sales reporting. The sales training market is a $1bn per annum business that is active and expanding. There are around 2-3m people already trained in the leading methodologies with many thousands new sales people each year.
The need for reinforcement
Sales training represents a major investment by companies who want to ensure a return on their investment. It is essential that sales people can use the methodologies effectively after their training. If the corporate CRM application does not support their sales methodology, it typically falls into disuse.
The solution – enable methodologies within software
The solution is to incorporate commercial sales methodologies into CRM applications – integrate the methodology with the CRM application to deliver a comprehensive solution that supports the methodology as well as track sales opportunities.
The challenge for the software vendor
The problem is that with so many sales methodologies, it is a major challenge for CRM vendors to support more than a couple of commercial methodologies.
White Springs solves this problem
White Springs provides a solution for CRM vendors to support any number of commercial sales methodologies. We develop sales methodology software under contract with, and approved by, world leading Sales Methodology Companies. These components integrate into your software products through our proprietary and unique common interface. Our solution works with client/server and ASP architectures.
A complete solution
Our solution means that you can meet the demand of your customers for integration of a growing range of methodologies within your application but you only have to deal with a single software supplier.
• Methodology software components, authorized and approved by the original authors
• A software adapter to interface with multiple methodologies
• A licensing, distribution and user registration system
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