How do Business Tools Drive Success?
Simple principles that lead to powerful results
Business tools typically start life as templates for activities in transformation and training workshops.
Tools can be simple, such as a call planner to help guide a business professional through their conversation with a customer. They can also be more sophisticated, such as an org chart, or ‘buying centre’, mapping out all the relationships and buyer roles within a client’s organisation.
Tools help bring a methodology to life and the engagement required helps the techniques become muscle memory.
Many tools start life as paper-based assets but we’ve seen these tools turned into digital assets. These assets often reside within an organisation’s existing systems like Salesforce, Visual Studio or BambooHR.
The benefits of using integrated tools include:
Reinforcement. Historically, individuals would leave workshops with their paper tools, lose them or forget them and continue working as they did before. Having tools embedded in existing platforms brings methodology into their virtual place of work.
Return on Investment, part 1. Transformation and training classes are expensive. Methodology providers find their clients using tools enjoy significantly more business improvement.
Return on Investment, part 2. Large platforms are expensive and individuals don't always welcome the pain of using them. When intuitive tools are integrated, platforms are more likely to be utilised.
Better Data. Encouraging professionals to contribute more detail on their activities brings about more accurate data for business forecasting.
Elevated assets. Tools become rich and interactive.
Transformation and training initiatives can feel expensive but they are worth it when bringing business methodology to life after the classroom has closed.
Business tools form part of an overall digital strategy, helping to drive ROI, reinforcement and, ultimately, achieving an organisation’s goals.