More Than ever, a Digital Tools Strategy is so Important
Be clear on what you are trying to achieve when implementing digital tools for your workplace
More than ever, a digital tools strategy is so important.
World-wide restrictions have made virtual and online training delivery more necessary than ever and having a digital offering has become essential in ensuring the survival of transformation and training businesses. For CEOs and Founders dragging their digital feet, Covid-19 has made deploying digital solutions a must-have, as opposed to a nice-to-have.
Transformation and training leaders have been forced to adopt a fight or flight mentality and use their entrepreneurial instincts to survive. Rules and lockdowns have accelerated the use of tech and demand for content-rich, integrated business tools continues to rise. Across a wider spectrum, we’ve all seen on-line retail business soar, watched venues re-invent themselves and witnessed the usage surge in the likes of Zoom, Teams and Facetime. Without technology, many businesses would not have survived.
Building a digital tools strategy has often been low on the priority list. However, running transformation and training remotely now requires investment in the digital sphere. It’s better to plan ahead than be making reactive decisions. We’ve seen a survival-of-the-fittest scenario, with those digitally adapting staying alive and stabilising their future.
Business professionals are working from home, classroom venues are in a state of flux, travel is complicated and quarantine is restrictive. Smart transformation and training organisations have already re-shaped their courses and gone digital.
For those holding back, consider how your product line-up can be re-offered digitally and how it could increase your target customer base. Customer needs have changed and will continue to change. What do your customers need and how could you provide it?
To seize full advantage, we all need an adaptable, future-proofed, digital tools strategy.