What Has and Hasn’t Worked in The Last 15 Years

What Has and Hasn’t Worked in The Last 15 Years

Our experience on what makes for a successful technology offering

What Has and Hasn’t Worked in The Last 15 Years

What hasn’t worked in the last decade of digital tools


1. Poor management buy-in

Managers need to be 100% invested in the whole transformation and training process, associated methodology and tools being adopted. This isn’t always the case. Leaders also need to ensure their teams are engaged and using the entire package, tools included. Without a top-down, buy-in, tools are much less likely to be used.


2. Overly complicated tools

Anything requiring a lot of manual data entry is fairly doomed to fail.


3. Lack of Training

Onboarding of new tools is essential. When people aren't properly trained in how and why to use tools, they won't use it, they won't understand how it helps them nor the value it brings to daily working life.


4. Giving nothing back

Too often tools just end up tracking data and producing reports for managers. Successful tools need to make life easier for the users and give them something of value in return for using the tool, e.g. suggestions on questions to ask your prospects or the creation of documents that you can share with the client. Tools shouldn’t be just another data entry task.


5. Inability to measure

It’s hard to get people on board and proving improved performance if you can’t prove ROI. Without measurement, the value is lost and it becomes hard to justify the cost and time outlay.


What has worked in the last decade of digital tools


1. Content Rich and Just-In-Time

Tools with engaging content such as refresher videos and timely pointers are great for keeping people focused on what needs doing and the next steps in any given business process. People like to be prompted and have information recommended to them, at the right time.


2. Minimal clicks

Minimizing the number of clicks and making tools quick and easy to use will increase the number of people using it.


3. Keeping it visual

Lots of in-tool typing is never going to end well. Highly visual and intuitive tools will always win over more users. Clickable imagery and icons are more engaging by far.


4. Synchronised data

Real-time, syncing of complex data between tools and existing business systems such as CRMs. Simply put, embedded works best.