What is a Digital Tools Strategy
Digitial Tools Strategies can be confusing, here are some useful insights
In essence, a digital tools strategy specifies the direction business leaders take in a company to create a new competitive advantage through technology. It sets out the tactics needed to achieve these changes, including any required adjustments to existing business models. In many instances, the introduction of new technology opens up opportunities for teams to provide services that were previously unavailable.
Business technology has now integrated so deeply, it has become more than simply hardware or software. Ultimately, as business teams move further in their journey of digital transformation, digital tools strategy and business strategy are becoming one and the same thing.
A digital tools strategy is both a concept and a tangible, leading to the formation of a roadmap. Tactics can be moveable but there should be a commitment to your strategic digital plan.
A digital tools strategy focuses on technology, not culture. It pertains to changes in business models and uses technology to create the capabilities needed to become a digital business. Setting down a strategy is a key component of the transformation process and ensures technology is being implemented in support of business objectives.
Clarity is required between a digital tools strategy and an IT strategy.
Digital tools strategy seeks ways to use technology to transform business activity. IT strategy aims to transform technology in isolation from the rest of the business.
Traditionally, the process of an IT strategy is to determine which technologies to invest in, based on the current direction of the business. A digital tools strategy looks at the activities and processes needing to be transformed, finds for the right combination of technologies and strategies and, ultimately, creates an improved customer experience.