Case Study – Huthwaite International

November 20, 2017

“White Springs work closely with our intellectual property experts, which has resulted in technology solutions that complement our work perfectly and have enabled us to offer an intuitive, integrated approach that fully supports our customers’ needs.” Tony Hughes Managing Director, Huthwaite International.


Huthwaite International, a leading name in sales performance improvement, has increased its global client base through its partnership with White Springs, by adding intuitive technology.


Huthwaite offers its clients bespoke electronic Toolboxes that incorporate its acclaimed intellectual property SPIN, and are driven by White Springs technology.


The Toolboxes integrate with clients CRM systems, creating web-based virtual classrooms which reinforce skills acquired from training and provide a wealth of additional knowledge to enable learning to continue informally in the workplace.


The highly customised Toolboxes help drive sales effectiveness and increase top-line performance through more efficient processes and identification and management of opportunities. The shared nature of the applications gives team managers the ability to view reports, monitor and mentor individual staff, and facilitate and manage call planning. The Toolboxes also help in complex scenarios, allowing different team members to work with different influencers, as the toolbox pulls together the outcomes and provides the cohesion necessary for success.


Due to the success of the Toolboxes, Huthwaite International no longer just use them as a support tool for the business, but now lead with technology and put the Toolboxes at the forefront of every new sale the company makes.



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